Jonathan McKnight is the EDW manager at ProAssurance, one of the nation’s leading writers of professional liability insurance. Prior to joining the ProAssurance team Jonathan was the business intelligence manager and Cognos Analytics administrator at Mspark, the nation’s dominant provider of direct marketing services to rural consumers. He is passionate about business intelligence and what it can do: make better decisions faster. Since the Mspark business intelligence department began four years ago, the information gathered and analysis done have saved the company over $650k per year (which garnered a CIO Impact award in 2015) as well as man-hours spent on gathering and analyzing information. Jonathan is an IBM Certified Administrator, Report Designer, and Professional. He serves on the Cognos Analytics and Watson Analytics advisory boards for IBM, and he is an active member of the Alabama Business Analytics Community steering committee.